The content types that dominate citations (listicles, category hubs, how-to docs, product pages) account for 45-50% of all citations and show only 2-3x variation across industries. That's statistically consistent behavior.
Meanwhile, niche formats like API docs and calculators show 13-235x variation, but they're 0.01-2% of total citations at best.
💡 The fundamentals work everywhere. If you're wondering whether your industry needs a "special approach" to GEO, it doesn't. Strong listicles perform in agriculture the same way they perform in technology. Build the formats that work, execute them well and you'll get cited.
Read the full breakdown with platform-by-platform data →
Must-Reads From Our Blog
The GEO Playbook for Agencies
How can agencies add GEO as a service line without hiring a new team? We cover positioning (add-on vs standalone), prici ng models and the Month 1-3 pilot framework for delivering your first client projects.
Featuring wisdom nuggets from our Head of Content, with four years of agency experience under her belt:
"At this stage, clients value partnership over perfect execution. They know GEO is new. What they're buying is your willingness to figure it out alongside them and your expertise in explaining how it connects to what they already understand about SEO."
12 Principles of AI-Friendly Writing
The craft side of GEO and something every content marketer in 2025 needs to master: how to write so both humans and machines can parse your ideas without misinterpreting them.
Click through to learn more about:
- The art of BLUFing
- How to write confidently without hedging yourself into irrelevance
- The one-idea-per-paragraph rule that saves both readers and AI from short-circuiting
💡AI doesn't read like humans. It doesn't feel the pauses or sense the wit between lines. It dissects structure, hunts for clarity and rebuilds meaning from patterns rather than intention.
What We Shipped
Tags: Because 500 prompts in a flat list gets messy
Group your prompts by campaign, product line, region or whatever taxonomy keeps you sane. Track performance at the campaign level instead of drowning in individual query metrics.
See how it works →
AI Bot Analytics: From citations to ROI
Now you can see why AI bots are crawling your website and how many visitors each platform sends you.
Check it out →
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