š” Your owned content establishes what you do and how you do it from your perspective. But when someone asks ChatGPT about your category, it's pulling from Reddit threads comparing tools in your space, from G2 ratings, from third-party listicles and comparison articles and review sites. Even when those mentions don't get directly cited, models use them to understand your brand and how you fit into the broader landscape.
Third-party presence isn't supplementary work you get to when you have time. It's where the bulk of citation volume lives.
Read the full analysis →
For Agencies: Why Third-Party Placement Is the Service Line to Build
Everything we just showed you—Reddit's 7.3M citations, the 182x multiplier for universal domains, UGC platforms dominating the top 10—is an opportunity.
Your clients' owned content establishes what they do. But the domains getting the most citations are platforms your clients don't control. Reddit, Quora, Medium, G2, Wikipedia.
š” This is high-touch, relationship-driven work that doesn't scale like commodity content. Better margins, recurring revenue, and not everyone has figured this out yet.
We wrote a guide on building third-party placement as a profitable (operative word!) service line. It covers the two-phase framework (audit visibility, execute outreach), why manual monitoring breaks at 2-3 clients and how to pitch editors without sounding like spam.
Read the full guide →
See You in Two Weeks
This isn't the last you'll be hearing from us this year. In the meantime, remember, if you're seeing weird patterns in your own visibility data or running experiments worth talking about, we want to hear about it. Some of our best research directions come from questions practitioners are asking in the wild.
— Writesonic
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