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| Best Podcast Microphones For Great Audio (All Budgets) Posted: 01 Jan 2022 04:11 PM PST You’re starting a podcast and are wondering “what’s the best microphone for podcasting?” The good news is that for most people, that answer is easy: get the ATR2100x-USB here. But where things can get a little tricky is when you need to record multiple people, or maybe you want something a bit more on the pro end. Don’t worry though, we’ll try to make it easy (and not list 300 different options that just make you more confused) so you can get what you need and get back to podcasting! The first thing you need to know is there are two ways to connect a podcast mic to your computer: USB and XLR. USB is fast and easy to set up and great if you only need to record one microphone at your location. Remote guests are fine, but you’ll want to avoid USB if you need to record 2 or more people locally. See our Best USB Microphones article here. XLR connections require additional equipment to connect them to your computer, but the sound quality is better. You’ll also be able to connect more than one mic at the same time. Take a look at this list of USB audio interfaces to find one that will fit your needs. See our Best XLR Microphones article here. Now that we have that cleared up, here are the best podcasting microphones – we’ll start with USB and then go into XLR: Best USB Podcasting MicsThese USB mics are great for lower budgets or those that want the easiest way to start a podcast in 2022. ATR2100x-USB I’ve recommended the Audio-Technica ATR2100-USB in many other articles and now there is a new version! The ATR2100x-USB updates the quality and now uses USB-C. It performs well above its price point, has both USB and XLR connections, and is small enough to travel with if needed. See our ATR2100 review for more details. Pair with Knox Shock Mount for Audio-Technica ATR2100-USB. Samson Q2UThe Samson Q2U is basically the same mic as above. I’ve had reports that you can’t seem to get the ATR2100 outside the US, so this is what I would get if that’s the case. It comes with a stand, windscreen, USB and XLR cables. Rode NT-USB The Rode NT-USB is a cardioid mic (ideal for voice recording) that comes with a pop filter, tripod, boom mount, a 20′ USB cable, and a travel pouch. Best XLR Podcasting MicsMost people will want a dynamic mic, especially if you are recording multiple people in the same studio, so that’s what you’ll find in this section. We do have a separate article on condenser microphones if you’re interested in learning more about what’s available. Rode PodMic The Rode PodMic is my favorite XLR podcasting mic under $100 (see the review). This dynamic cardioid mic has an internal pop filter and shockmount to help get the best audio quality in a simple and small package. You’ll want to get a boom arm for the best results. Rode Procaster I actually have 3 of these and love them. The Rode Procaster does tend to need a little extra gain to not sound noisy. When compared with other mics, the frequency range of 75Hz – 18kHz doesn’t seem like it quite compares but the results have been great. Pair with: Heil PR-40 The Heil PR-40 is used by many top podcasters. Its price point puts it just below the higher-end mics below, but the sound quality and specs more than compare. You’ll get a 28Hz – 18kHz frequency response, internal shockmount and pop filter, and a padded case for safe transport. Shure SM7B You’ll find the Shure SM7B in Joe Rogan’s podcast studio – as well as many others. This is a classic broadcasting mic and performs really well. With a built-in shockmount and pop filter, and a frequency range of 50Hz – 20kHz, you’ll never need to upgrade or get additional accessories. You will need a Cloudlifter or preamp to power the SM7B as it is notoriously “gain-hungry”. Electro-Voice RE20The Electro-Voice RE20 is another classic broadcasting mic. It has a feature called Variable-D that gives you some flexibility with your mic technique, making it great for both beginners and pros. Pair with:
Mobile Podcasting MicsPlanning to podcast on the go? There are several small mobile mics that sound much better than any built-in microphone you might have. There are also some great iPhone mics and Android mics if you want to go that route as well. Samson Go Mic The Samson Go Mic is a great cheap podcasting mic (under $30) and is designed for travel. It can clip to your laptop or simply sit on your desk, folds up small, and can switch between cardioid and omnidirectional pickup patterns. Comes with a travel case and USB cable. Blue SnowflakeThe Blue Snowflake is another cheap podcasting mic (also under $30) designed for use on the go. It can be used on top of a laptop or on a desktop, folds into itself for compact carrying, and comes with a USB cable. Final RecommendationsWhat about the Blue Yeti? Well, it’s not really the best choice for podcasting. We do list the Blue Yeti as a top choice for gaming and streaming mics, but when it comes to podcasting, you’ll want something that minimizes background noise. Other great podcasting microphones not highlighted above include the Audio-Technica BP40, Telefunken M82, and MXL BCD-1 (these are all dynamic mics with XLR connections). The best mic for podcasting is the one you have with you, so don’t let our recommendations stop you from recording if you don’t have exactly what we recommend. Every podcaster has different needs and varying quality of recording space, so don’t be afraid to experiment and see what works for you! The post Best Podcast Microphones For Great Audio (All Budgets) appeared first on Podcast Insights®. |
| How To Make Money Podcasting:��11 Ways To Monetize A Podcast Posted: 20 Dec 2021 12:35 PM PST Thinking of starting a podcast and want to know how podcasters make money? Or do you already have a podcast and are looking for ways to increase your earnings? Good news, there are many different ways to monetize a podcast… Some work well when you are just getting started, and others work best once you’re more established and have a larger audience. Either way, you’ll find at least one way to make money podcasting no matter what stage you’re at. Let’s get started: Affiliate MarketingAffiliate marketing or performance marketing is where you get a commission when you refer people to other companies. You will typically earn money when someone makes a purchase. Affiliate marketing works best when you promote products or services that you use or are familiar with, so you can authentically promote them. You could create your own “ad” spot to promote an affiliate offer if you don’t have the audience size for traditional sponsorships. Or you can naturally include a mention of a product or service as you deliver your regular content. There are affiliate programs for nearly every popular product or service. Amazon is one of the more popular programs, or you can also join a network like ShareASale where you can search and apply to join specific programs. Using a plugin like Lasso is highly recommended. This allows you to create short links that redirect to your special tracking link (among a bunch of other useful features). This makes it easy to say a short, memorable URL on your podcast. It’s also helpful to create a WordPress blog so people can easily learn more and find all the different companies you mention. I use Buzzsprout podcast hosting (see our review) for my podcast and if you sign up through my special link, Buzzsprout will give you a free $20 gift card from Amazon while I got a commission at no additional cost to you. Pretty cool if you ask me! Update: Buzzsprout recently added an affiliate marketplace to make it as easy as possible to make money with your show:  You can read all about it in this detailed blog post. If you want to learn more about how to do affiliate marketing honestly and effectively, check out this amazing (and free) affiliate marketing guide by Pat Flynn. When you download the guide, you’ll also get the chance to grab his 1•2•3 Affiliate Marketing for $200 off! Sponsors & AdvertisingAdvertising and sponsorships are probably the first things you think of when looking for ways to make money from podcasting. There are several different podcast ad networks that can connect you with advertisers. They do all the work of finding advertisers, negotiating rates, getting the script, and more. You usually need a larger audience of at least 5K or 10K listeners per month to work with them. One of the largest ad networks is Midroll, another popular network is Authentic, and many of the podcast hosting companies have their own networks as well. Another option that can work well if you have a smaller or more niche audience is to reach out directly to companies that would be a great fit for your audience. And like I mentioned on the podcast, Casper just came out with this parody: Casper The Podcast Sponsored By Casper (link goes to SoundCloud). CoursesMany popular podcasters create their own online courses to teach similar content to what they talk about on their podcast. Online courses are a great way to teach something in an easy-to-follow way where someone can get a specific result once they’ve completed it. It helps to have an email list so you can let your audience know about your course both on your podcast and through email. Check out the best email service provider for podcasters here. Another option to promote courses is to use a webinar platform to help show the value of what you offer for about 45 minutes and offer a course you have at the end. These work well because people are engaged and get interact with you live. See the best webinar platforms here. One example from me: I have a course called Podcast Website LaunchPad where you can learn to create a podcasting WordPress website like this one. It’s built on the Teachable course platform. Also, check out these courses to learn podcasting. ServicesYou can offer services that tie in with the content on your podcast. I used to analyze and critique online ads on a podcast and the service I offered was Google AdWords and Facebook Ads management. By showing that I knew what I was an expert on the topic, people knew that they would get expert-level ad management. This made it much easier to get clients without having to “sell” them on my abilities. You could do something similar in many different industries. Coaching & ConsultingCoaching & Consulting is somewhat similar to offering a service, but you usually don’t do the work for them. Instead, you help or guide them on how to improve. Common industries that have a lot of consultants and coaches are fitness, diet, business, and teaching, but I’m sure there are consultants in every industry. Crowdfunding & DonationsYou can ask for donations to help support you and your podcast. More entertainment-focused podcasts would be a good fit to monetize in this way. A common platform for accepting donations is Patreon. They make it really easy to offer additional content or bonuses depending on the amount of money people support you with. They even give you the ability to have a separate paid-only RSS feed, which ties in nicely with the next method to make money podcasting… Premium ContentPremium content can really be anything you want, but some of the common ways podcasters offer premium content are with:
Have fun coming up unique ways to deliver additional value to your community for a few dollars per month. The Daily Wire is a podcast and news site that offers the video version of the podcast, live episodes, a tumbler, and other bonuses when you purchase an annual subscription. No matter what you think about the content they offer, this is a great example of premium content. EventsHosting events is not only a great way to make money, but bring together your best fans and bring them even more value. One example I heard of from Pat Flynn was the Walker Stalker conference. It was started by a podcast that talked about The Walking Dead TV show. They do events all over the world and even get the actors involved. That sounds awesome! Another example from Sam Harris combines Patreon and live events where when you become a Patron you can early access tickets to his live events. Physical ProductsPhysical products are things like t-shirts, mugs, and other swag. The Generation Why Podcast offers a ton of different products, plus premium content, and a very active Patreon page. You can use a site like Teespring to make sure you get enough sales before they get printed – that way you don’t get stuck with a bunch of products. BooksLeveraging a popular podcast into book sales is another excellent way to make money and increase your authority. You can use your podcast audience to get those initial sales and reviews that will help your book stand out too. Two examples that I’m familiar with (and have purchased) are:
You can also be a guest on other podcasts to help promote your book when it launches. Public SpeakingMany podcasters get approached for speaking gigs in their industry. It makes sense that if someone likes the what they hear on your podcast, you would most likely be a good fit to speak at conferences and live events (and get paid to do it). Speaking fees can range from a few hundred dollars (or just free hotel & attendance) to 6 figures or more. Speaking is another great way to increase your authority as well as getting exposed to a new audience that will hopefully become future podcast listeners. Combine MethodsAs you can see, there are many different ways to make money from podcasting. Combining a few different ways is a popular approach and you can always change and adjust your monetization methods over time. There is no “right” way to turn your podcast into a business, just the right way for you. Did I miss any monetization methods that you use? Or do you have a favorite? Let me know in the comments! How Much Money Do Podcasts Make?Do podcasts make money? Of course they do! Big names are getting large amounts of listeners and large amounts of ad revenue in return. According to AdvertiseCast, average 30-second CPM (cost per 1K listeners) rates are $18, while 60-second CPMs are $25. The Ringer had about 420 million downloads in 2018, earning $15 million in ad revenue (paywall). Amy Schumer got a $1 million payday just to create a show for Spotify. But how much do “smaller” names make? And how do they do it? Here are a couple of examples:
You can type “podcast” into the Patreon search box to see more examples, but not everyone shares their revenue, although you can estimate it by the number of patrons. Here is an interesting and useful analysis of top-earning podcasts on Patreon. What is clear is that consistency and longevity play a large role in how much money people make podcasting. The post How To Make Money Podcasting:đź’°11 Ways To Monetize A Podcast appeared first on Podcast Insights®. |
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